![]() ![]() ![]() The Tezos token has lost about 85 per cent of its value since the United deal was announced in February 2022. Manchester United’s NFT scheme, carried out in conjunction with blockchain firm Tezos, is rather more active than Liverpool’s - it is part of a big partnership with Tezos, which sponsors the club’s training gear. It is not a measure of the sale price of NFTs, which has fallen significantly in the case of LFC Heroes. The weekly trading volume shows the total value of NFTs being bought and sold each week, a good measure of how active the market is. The below graphic demonstrates just how inactive the market for LFC Heroes is. The server on Discord - a social media app popular among gaming and cryptocurrency fans - still exists but is virtually dormant, with no official input. During the height of the NFT wave, it was a common refrain that this new technology was not about finance or investment but instead about creating “communities” and new ways for supporters to engage in their clubs.īut the official Twitter account dedicated to the scheme last tweeted over a year ago. The tokens have slumped in value.Īt the time, the club said the scheme was not about investment but about creating “an online community where fans can connect and engage with like-minded people and enjoy access to a range of ongoing benefits”. Liverpool say the scheme raised about £280,000 for the LFC Foundation and contributed to work on “education and employability programmes, inclusion and special educational needs and disability support”.īut their venture into NFTs has been a flop, with only about six per cent sold. The move attracted derision from supporters, with limited enthusiasm to say the least - around 170,000 “unique images” were on offer, which it was said could have brought in £8.5million (a tenth of which would go to the LFC Foundation, the club’s official charity). Liverpool launched an NFT scheme last March saying the LFC Heroes Club “will give fans the opportunity to purchase animated, cartoon-style digital artwork of 23 players and manager Jurgen Klopp”. Explained: How the crypto crash has impacted each Premier League club ![]()
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